So my wife and I watched the movie The Founder last night. GREAT movie, if you haven’t seen it, you should watch it. It’s about the history of McDonald’s.
Now I knew a little history about the franchise, but not the whole story. Love McDonald’s or hate them there are lessons to be learned about what they did and how they have grown to be a BILLION dollar company.
- Lesson #1 – Find The Problem In Your Industry And Solve It. A common problem at the time when McDonald’s first location was born, was the time it took for you to get your food at a drive-in dinner. So they came up with a system to get people their food in 30 seconds. The way they did this was by eliminating the unneeded things and systematizing the inside of their business so there was NO wasted movement from the employees. Is there any major problem within the fitness industry you have the solution too? Or maybe it’s time eliminate some of that wasted movement in your facility.
- Lesson #2 – Focus ONLY On Your Top Sellers. Most of you probably didn’t know that McDonald’s started off selling fried chicken, ribs, corn on the cob and ALL sorts of other stuff. But they sat down one day and looked at their numbers. Over 80% of their sales came from hamburgers, fries, and soda. So they eliminated all the other items off their menu and focused ONLY on their top sellers. Lesson here is from time to time you need to take a look at what programs are selling and what is not. What sessions are popular and which ones are dying. “Feed the strong and kill the weak” I always say. Focus on the program you do BEST. Don’t be a Jack of all trades.
- Lesson #3 – BE PERSISTENT. Ray Kroc, love him or hate him for what he did to the McDonald’s brothers, I have to respect him for not giving up when things got tough. He had a vision and he didn’t let anything get in his way. He never got complacent, he was ALWAYS looking for ways to grow and expand. To often I see trainers and gym owners that have become comfortable, which causes them to get stuck in a rut. If your not growing, your dying. Simple as that. You need to constantly be hungry for growth. Don’t get comfortable with where you’re at right now. Always look for ways to innovate and expand.
So if your struggling with any of the above topics or other topics, just reach out to me and I’ll do everything I can to help you out. You’re not in this alone:-)
Sgt Nick Rians, CEO and Founder of FitRanX®